Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts have raised questions about the future of the platform and the community it fostered, particularly for individuals who rely on VR fitness for accessibility and motivation.
Tencia Benavidez, a Supernatural user from rural New Mexico, began using the platform five years ago during the Covid-19 pandemic. She found VR workouts ideal due to limited access to gyms and challenging weather conditions. "There's just something really special about those coaches," Benavidez said, emphasizing the importance of the community and the coaches' approachability in her continued use of the app.
Supernatural offers immersive fitness experiences, including boxing, meditation, and stretching, within virtual environments. Experts say that VR fitness can provide a viable alternative for individuals who face barriers to traditional exercise, such as geographical limitations, physical disabilities, or social anxiety. Studies have shown that VR exercise can improve cardiovascular health, increase motivation, and enhance adherence to fitness routines.
Meta's acquisition of Supernatural was initially met with cautious optimism by some users, who hoped that Meta's resources would further develop the platform. However, the acquisition faced scrutiny from the Federal Trade Commission (FTC), which attempted to block the deal due to antitrust concerns. The FTC argued that Meta's purchase could stifle competition in the VR fitness market. Meta ultimately prevailed in the legal battle.
The recent layoffs have created uncertainty about Meta's commitment to Supernatural and its long-term vision for VR fitness. It remains to be seen how the job cuts will impact the platform's development, content updates, and community engagement. Users like Benavidez are hoping that Meta will continue to invest in Supernatural and preserve the unique aspects that have made it a valuable fitness resource for many.
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