Gen Z is increasingly turning to social media platforms like TikTok and Instagram for investment advice, driven by a desire for financial independence and fueled by the rise of "RichTok" influencers. A survey of 300,000 investors over five years by the Oliver Wyman Forum found that social media was cited as the top reason for investing by 55% of Gen Z and 44% of millennial investors.
This trend reflects a broader cultural shift as young people seek alternative routes to financial security. Personal finance influencers are filling a void, offering accessible and engaging content. Videos explaining investment strategies, like how to invest $1,000 in the stock market, or simplifying complex financial topics using pop culture references, often garner hundreds of thousands of views.
Vivian Tu, known as Your Rich BFF, has amassed a significant following with 2.7 million TikTok followers and 3.8 million on Instagram. Tu provides advice on investing, financial planning, and tax loopholes, presenting a relatable alternative to traditional financial advisors. "Suddenly, you have someone who doesn’t look like your dad’s financial advisor," Tu told Fortune. "You have somebody who looks like I could be anybody’s college best friend."
Tu's approach focuses on making finance more approachable and entertaining. "I want to entertain my audience and turn finance into funance and just make it..." she added. This strategy resonates with a generation that values authenticity and seeks information in easily digestible formats.
The rise of "RichTok" and the reliance on social media for financial advice raise questions about the potential risks and benefits. While these platforms can democratize access to financial information, it is important to consider the credibility and expertise of the influencers providing advice.
AI-Assisted Journalism
This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.
Deep insights powered by AI
Continue exploring
NASA has abandoned plans to return Martian rock samples to Earth, impacting potential scientific discoveries about the red planet. Meanwhile, genetic research has uncovered the origins of floppy ears in dogs, offering insights into domestication and genetic traits.
Multiple news sources report that a new study suggests widespread HPV vaccination can create herd immunity, protecting even unvaccinated individuals from cervical lesions. This research, involving over 857,000 participants, emphasizes the significant public health benefits of HPV vaccination programs in reducing cervical cancer risk across populations, highlighting the importance of vaccine accessibility and uptake.
The PATHWEIGH program, developed by an endocrinologist, is revolutionizing weight management in primary care by enabling patients to openly seek help and equipping doctors with tools for focused weight care visits. A large trial demonstrated that PATHWEIGH halted population weight gain and improved access to obesity treatment, leading to its adoption by health systems nationwide and signaling a significant shift in how obesity is addressed in healthcare.
NASA's Crew-11 returned to Earth ahead of schedule due to a medical issue affecting one astronaut, though the individual is reported to be stable post-landing. Despite the shortened mission, the crew safely completed over 140 experiments aboard the International Space Station, highlighting the adaptability and safety protocols of modern space programs. Medical experts emphasize the importance of rapid response capabilities for ensuring astronaut well-being during extended space travel.
Adolescent brains actively construct new, dense synapse clusters, challenging the traditional view of pruning as the primary developmental mechanism. These newly discovered "synaptic hotspots" may be crucial for shaping higher-level cognitive functions and, when disrupted, could contribute to conditions like schizophrenia, highlighting the dynamic and complex nature of teenage brain development.
A recent study reveals that common petrolatum-based eye ointments can compromise glaucoma implants, causing swelling and potential rupture due to oil absorption. This finding, combining patient data and lab experiments, highlights a previously unknown risk in post-surgery eye care, urging a reevaluation of standard treatment protocols for glaucoma patients with PRESERFLO MicroShunts.
The USS Gerald R. Ford, a $13 billion U.S. Navy aircraft carrier, is facing significant challenges due to persistent issues with its sewage system, causing frustration among the crew during its deployment off the coast of Venezuela. Design flaws are believed to be the root cause of the problem, highlighting the complexities of integrating advanced technologies in large-scale systems and the potential impact on operational effectiveness.
Amidst rising tensions over immigration enforcement in the U.S., the Trump administration is escalating its conflict with so-called "sanctuary cities" by threatening to withhold federal funding, raising questions about the balance of power between federal and local authorities, a debate echoed in similar immigration policy clashes worldwide. This action reflects a global trend of nations grappling with immigration policies and the integration of diverse populations, often leading to disputes over resource allocation and jurisdictional rights.
Robert F. Kennedy Jr., shortly after becoming health secretary in March 2025, proposed a radical restructuring of the Department of Health and Human Services into a new entity called the Administration for a Healthy America (AHA), aiming to streamline operations and improve public health outcomes. However, as of January 2026, this reorganization has not yet materialized, raising questions about its feasibility and implementation. Experts suggest that such a large-scale overhaul requires careful planning and stakeholder engagement to ensure essential functions are maintained and public health is not negatively impacted.
An HIV vaccine trial in Africa, funded by a substantial USAID grant and led by the BRILLIANT Consortium of African scientists, faced near cancellation due to unforeseen challenges. Experts emphasize the importance of this initiative for addressing the disproportionate impact of HIV in sub-Saharan Africa, highlighting the potential for a locally developed vaccine to significantly improve public health outcomes.
Following a bloody crackdown on recent protests in Iran, a hard-line cleric is calling for the execution of detained demonstrators, signaling the regime's severe stance. Despite this, President Trump has expressed gratitude that executions haven't occurred, hinting at a possible de-escalation of tensions, while an internet blackout continues amidst a return to outward normality in Tehran.
A French clown school, attended by notable alumni like Sacha Baron Cohen, teaches that the core of clowning lies in embracing and mastering the art of failure. This approach highlights the importance of vulnerability and resilience, skills that could be valuable in AI development for creating more human-centered and adaptable systems.
Discussion
Join the conversation
Be the first to comment