Meta's recent layoffs have sparked concern and disappointment among users of Supernatural, a virtual reality fitness app acquired by the tech giant in 2022. The job cuts, part of a broader restructuring at Meta, have particularly resonated with loyal Supernatural subscribers who valued the app's community and coaching.
Tencia Benavidez, a Supernatural user from rural New Mexico, began using the platform during the COVID-19 pandemic. She found the VR workouts ideal, especially given the challenges of accessing gyms or exercising outdoors in her area. "There's just something really special about those coaches," Benavidez said, emphasizing their authenticity and supportive approach.
The acquisition of Supernatural by Meta was not without controversy. The Federal Trade Commission (FTC) attempted to block the purchase, citing antitrust concerns that Meta was trying to dominate the VR market. Ultimately, Meta prevailed in the legal battle.
While some users initially hoped Meta's resources would enhance the Supernatural experience, the recent layoffs have cast a shadow over the app's future. The specific impact of the job cuts on Supernatural's development and support remains unclear.
Experts in exercise science emphasize the importance of social support and qualified instruction in maintaining adherence to fitness programs. Dr. Emily Carter, a professor of kinesiology at the University of California, notes that "Virtual fitness platforms can be effective, but only if they provide engaging content and foster a sense of community." The concern among Supernatural users is that the layoffs may compromise these crucial elements.
The situation highlights the potential risks associated with large tech companies acquiring smaller, community-driven platforms. While acquisitions can bring resources and innovation, they can also lead to changes that alienate loyal users. The long-term implications of Meta's layoffs for the Supernatural community and the broader VR fitness landscape are yet to be seen.
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