U.S. automakers have significantly reduced their presence at the Consumer Electronics Show (CES) in Las Vegas, making way for a surge of autonomous vehicle technology companies and related sectors. The shift was observed at the recent CES, where companies like Zoox, Tensor Auto, Tier IV, and Waymo, along with Chinese automakers Geely and GWM, showcased their latest advancements.
The increasing focus on "physical AI," a term popularized by Nvidia CEO Jensen Huang, was a prominent theme at the show. Physical AI, also referred to as embodied AI, involves deploying artificial intelligence in real-world, physics-based applications. This includes integrating AI models with sensors, cameras, and motorized controls to enable devices like humanoid robots, drones, autonomous forklifts, and robotaxis to perceive and interact with their environments.
Waymo, for example, rebranded its Zeekr RT, demonstrating the evolving landscape of autonomous vehicle technology. The integration of AI with physical systems allows these machines to detect, understand, and respond to real-world conditions, marking a significant step beyond purely digital AI applications. The rise of physical AI reflects a broader trend of embedding intelligence into physical systems, promising to transform industries ranging from transportation to manufacturing.
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