Red baseball caps emblazoned with "Make America Go Away," a play on former U.S. President Donald Trump's "Make America Great Again" slogan, have emerged as a symbol of protest in Denmark and Greenland following Trump's interest in purchasing the autonomous Danish territory. The parody hats, created by Copenhagen vintage clothing store owner Jesper Rabe Tonnesen, gained traction after the Trump administration's increased discussion of Greenland.
The hats have appeared at public demonstrations, including a recent protest in Copenhagen where demonstrators voiced support for Greenland and opposition to U.S. policy. Lars Hermansen, a 76-year-old Copenhagen resident who wore the hat at the Saturday protest, stated, "I want to show my support to Greenland and also show that I don’t like the president of the United States."
Trump's interest in buying Greenland, initially expressed in 2019, was met with resistance from both Danish and Greenlandic officials. The idea was publicly dismissed by then-Danish Prime Minister Mette Frederiksen, who called the suggestion "absurd." The U.S. does maintain a military presence in Greenland at Thule Air Base, a strategic installation vital for missile warning and space surveillance.
European governments have largely supported Denmark in the dispute, emphasizing the importance of defending Arctic regions and asserting that any threats against Greenland could undermine Western security. The incident raised questions about U.S. foreign policy and its approach to Arctic nations.
Tonnesen reported initial low sales of the hats until the renewed attention on Greenland. The hats are now widely visible at protests and on social media, reflecting ongoing sentiment regarding U.S. foreign policy in the region. The situation remains a point of contention in international relations, particularly concerning Arctic sovereignty and security.
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