The HBO Max series "Heated Rivalry," based on Rachel Reid's romance novels, has garnered significant attention for its portrayal of queer, closeted professional ice hockey players navigating love and its associated challenges. Beyond the explicit sexual content, the show's success stems from its ability to tap into a universal feeling of yearning, according to Emma Glassman-Hughes, a writer, reporter, and editor at Popsugar.

The series, which premiered on HBO Max after the premiere at TIFF Lightbox on November 24, 2025, follows the relationship between Hudson Williams and Connor Storrie, two hockey players grappling with their identities and feelings for each other. The show's popularity reflects a broader trend of audiences connecting with stories that explore themes of longing and desire, regardless of sexual orientation.

Jonquilyn Hill, host of the podcast "Explain It to Me," suggests that the show's appeal extends beyond mere titillation. "Heated Rivalry," she explains, resonates with viewers because it delves into the emotional complexities of its characters and their relationships. The series offers a glimpse into the lives of individuals navigating societal pressures and personal desires, a narrative that many find relatable.

Glassman-Hughes believes that the show's success is not an isolated incident. She argues that "Heated Rivalry" is part of a larger cultural shift towards more inclusive and diverse storytelling. As audiences become more open to exploring different perspectives and experiences, shows that authentically portray human emotions and relationships are likely to thrive.