Valentino Garavani, the designer known for his glamorous gowns, who died Monday at 93, is largely credited with establishing the enduring relationship between Hollywood and the fashion world. In the late 1970s, as European fashion houses began their expansion into global enterprises, Valentino recognized the potential of aligning his brand with celebrities, particularly actresses.

Matt Tyrnauer, director of "Valentino: The Last Emperor," noted Valentino's innovation in pairing celebrities and couture. This strategy proved mutually beneficial, elevating both the stars and the Valentino brand. The economic and cultural impact of a celebrity wearing the right look became significant, leading to the rise of "image architects" as influential figures.

The red carpet became a stage for showcasing Valentino's designs, transforming actresses into walking advertisements for his brand. This approach helped solidify Valentino's position as a leading designer and established a template for other fashion houses to follow. The designer's understanding of the power of celebrity endorsement was ahead of its time.

The connection between fashion and Hollywood continues to thrive, with designers vying to dress celebrities for major events. The strategic use of celebrity endorsements remains a key component of brand building in the fashion industry.