Private equity firm Everstone Capital has orchestrated a merger between India's Wingify and France's AB Tasty, creating a digital experience optimization platform valued at over $100 million. The move, announced Tuesday, aims to capitalize on the growing demand for integrated AI-powered marketing solutions.

The combined entity boasts a customer base exceeding 4,000 businesses worldwide and generates annual revenue surpassing $100 million, with approximately 90% originating from the U.S. and European markets. Everstone Capital, which acquired a controlling stake in Wingify for $200 million just a year prior, will remain the largest institutional shareholder. Sparsh Gupta, co-founder of Wingify, will assume the role of CEO for the newly merged company, which will maintain teams across North America, Latin America, Europe, and the Asia-Pacific region.

This consolidation reflects a broader trend in the digital experience tools market, where companies specializing in A/B testing and personalization are increasingly merging. Enterprises are seeking unified platforms that leverage artificial intelligence to streamline marketing, product development, and growth initiatives, rather than relying on disparate vendors. The ability to deploy AI across these functions without complex integrations is a key driver behind this consolidation.

Wingify is known for its website testing platform, which allows businesses to experiment with different website versions to optimize sales and customer engagement. AB Tasty offers a complementary suite of tools focused on personalization and user experience optimization. The combination of these capabilities creates a more comprehensive offering for businesses seeking to improve their online performance.

Looking ahead, the merged company plans to invest heavily in AI-driven capabilities, while ensuring a seamless customer experience. This strategic focus on AI positions the platform to address the evolving needs of businesses seeking to personalize customer interactions and drive growth in an increasingly competitive digital landscape.