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Longevity Trends Gain Traction as Vitalism Movement Emerges; Sardines and NAD+ Supplements See Rise in Popularity
The pursuit of longevity and wellness is gaining momentum, with trends ranging from radical philosophical movements to dietary fads and supplement crazes capturing public attention. Interest in extending lifespan and improving health spans a spectrum, from the "Vitalism" movement, which views death as an enemy to be defeated, to the increasing popularity of affordable foods like sardines and the biohacking trend of NAD+ supplements.
The Vitalist Bay Summit, a three-day event held in Berkeley, California, last April, showcased the growing interest in radical longevity. According to MIT Technology Review, the summit, part of a two-month residency, aimed to promote Vitalism, a movement established by Nathan Cheng and Adam Gries. The movement seeks to utilize various tools, from drug regulation to cryonics, in the fight against death, demanding "total devotion" from its adherents.
Meanwhile, on a less philosophical level, nicotinamide adenine dinucleotide (NAD+), a coenzyme naturally produced by the body that contributes to energy production and immune function, has become a popular supplement. Wired reported that NAD+ is now a "biohacker's darling," appearing in longevity clinics, wellness aisles, dietary supplements, and topical skin care. Celebrities like the Biebers and Gwyneth Paltrow have embraced or promoted NAD+, further fueling its popularity. However, Wired questioned whether the NAD+ supplement craze is a genuine "longevity hack" or simply an "expensive placebo."
In the realm of affordable nutrition, sardines are experiencing a surge in popularity, particularly among Gen Z. Vox reported that the once-overlooked fish has become a cultural phenomenon, with influencers showcasing sardine-based snacks. "If it feels like your algorithm is being hijacked by tiny, silver fish, youre not just seeing things; sardines are experiencing a cultural moment right now," wrote Kyndall Cunningham for Vox, drawing a parallel to millennials' earlier obsession with bacon.
These trends reflect a broader interest in health and wellness, though they manifest in diverse and sometimes contrasting ways. While some are exploring radical approaches to extending life, others are focusing on accessible dietary choices or the potential benefits of supplements.
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