Crunchyroll Raises Prices as Employers Shift Pay Strategies Amidst Global Economic Concerns
In a landscape marked by rising costs and evolving economic strategies, Crunchyroll announced price increases for its streaming service, while employers are increasingly considering uniform pay raises. Simultaneously, global financial concerns are mounting, fueled by cryptocurrency volatility and geopolitical tensions.
Crunchyroll is raising prices in the US and select international markets, including the first price hike to its lowest-priced tier since 2019, according to the company. The "Fan Tier" will see an increase, marking a shift in the streaming service's pricing strategy.
This price adjustment comes as many employers are moving away from traditional merit-based pay increases. A Payscale report indicated that approximately 44% of employers plan to implement uniform, across-the-board wage increases in 2026, a trend dubbed "peanut butter raises." About 16% of organizations are newly implementing these peanut butter raises: 9% say they already employ the pay strategy, and another 18% of organizations are considering it this year. Around 56% of organizations that reported that they would exceed expectations this year are planning to use peanut butter raises.
These shifts occur against a backdrop of global economic uncertainty. Multiple news sources reported a complex global landscape, including a cryptocurrency downturn spurred by macroeconomic factors and stalling crypto legislation. Former Greek Finance Minister Yanis Varoufakis warned of a potential financial crisis driven by tech platforms and stablecoins.
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