
DEVELOPING: TikTok Rebounds! Usage Surges Past Rivals After Ownership Shift.
DEVELOPING: TikTok Rebounds! Usage Surges Past Rivals After Ownership Shift.
TikTok's daily active users in the U.S. have rebounded to over 90 million after a temporary dip following its ownership shift, demonstrating user resilience. Competing video apps like UpScrolled and Skylight Social experienced brief user surges during TikTok's decline, highlighting the dynamic nature of the short-form video market, but have since seen user numbers fall. This suggests that while users are open to alternatives, TikTok's core features and content remain a strong draw.



















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