Super Bowl LX Anticipation Builds as Advertisers Debut Spots Early, PepsiCo Cuts Chip Prices
The stage is set for Super Bowl LX on February 8, 2026, where the Seattle Seahawks will face off against the New England Patriots. As the game approaches, anticipation is building both on and off the field. Advertisers are vying for the attention of an audience expected to exceed 100 million viewers, while snack giant PepsiCo announced price cuts on popular chip brands ahead of the big game.
The Super Bowl remains a critical platform for advertisers, with companies investing heavily in 30- and 60-second spots. According to Bloomberg News, a 30-second ad during Super Bowl LX will cost as much as $10 million. Brands are also spending millions more on production and celebrity endorsements to promote their commercials. CBS News reported that returning advertisers like Budweiser and Pepsi will be joined by new entrants during the broadcast. Select commercials have already been released online.
In other news related to the Super Bowl, PepsiCo announced it would cut prices on many of its chip products, including Lay's, Doritos, Cheetos, and Tostitos, "by up to nearly 15%," according to NPR News. The price reductions began rolling out this week, ahead of the Super Bowl weekend. PepsiCo stated that the decision to lower prices was influenced by consumers expressing concerns about higher costs.
Beyond the immediate excitement of the Super Bowl, the sports world is already looking ahead to the 2028 Los Angeles Summer Olympics, where flag football will make its debut. Fox News reported that Seattle Seahawks star Jaxon Smith-Njigba, the NFL's leading receiver this year, expressed interest in playing flag football in the Olympics.
Meanwhile, in entertainment news, a revival of "The Muppet Show" is set to premiere on February 4 on ABC and Disney, according to Time. The show aims to recapture the magic of the original series.
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