PepsiCo announced it would cut prices on its snack chips, including Lay's, Doritos, Cheetos, and Tostitos, by up to 15%, starting this week, according to NPR News. The move comes as the company acknowledges that shoppers are reconsidering their food budgets due to persistent inflation.
The price reduction was announced ahead of Super Bowl LX in 2026, a high-stakes event for advertisers, according to CBS News. Companies are expected to spend millions on commercials to capture the attention of over 100 million viewers amidst economic and political anxieties. Returning brands like Budweiser and Pepsi will be featured, alongside new advertisers like Ro and Fanatics Sportsbook, all vying for reputational and financial gains through pre-released ads and teasers.
Vox reported that PepsiCo's decision to reduce chip prices was part of a larger trend of companies responding to inflation-driven consumer shifts.
In other news, President Trump announced a trade deal with India that would lower tariffs to 18%, according to NPR Politics.
Additionally, ABC and Disney will revive "The Muppet Show" on February 4, according to Time. The revival comes after numerous attempts to recapture the magic of the original show, including "Muppet Babies," a short-lived 2015 sitcom titled "The Muppets," and the 2020 Disney variety show "Muppets Now."
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