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Ro CEO Aims to Destigmatize GLP-1s with Super Bowl Ad; Rowling Denies Epstein Invitation; Musk's Boring Company Faces Scrutiny
Several notable events unfolded across various sectors, ranging from healthcare advertising to legal clarifications and infrastructure oversight. Ro, a healthcare company, is set to air its first Super Bowl ad, spearheaded by CEO Zachariah Reitano, aiming to erase the stigma surrounding GLP-1 medications, according to Fortune. Meanwhile, author J.K. Rowling denied inviting Jeffrey Epstein to the Broadway opening of "Harry Potter & The Cursed Child," with Department of Justice documents indicating he was turned away at the door, Variety reported. In Nevada, Elon Musk's Boring Company faced intense scrutiny from state legislators regarding safety and environmental violations during the construction of an underground transit system in Las Vegas, Fortune noted.
Ro's Super Bowl ad, featuring Serena Williams, is part of what some are calling the "Wellness Bowl," with other commercials promoting protein and gut health, Fortune reported. Super Bowl ads often reflect the cultural zeitgeist, sparking conversations and amplifying trends.
In the realm of cryptocurrency, TRM Labs, a crypto crime-fighting startup, achieved a $1 billion valuation after a new $70 million funding round, according to Fortune. Co-founders Esteban Castaño and Rahul Raina believed in the widespread adoption of digital assets, leading them to create blockchain analytics software now used by law enforcement and private companies. Castaño stated, "The world would need intelligence to make sense of that data to ultimately manage risk, and thankfully, that turned out to be true."
The Nevada legislative hearing on the Boring Company revealed a "lengthy list of violations" since 2019, including chemical burns, digging too close to the Las Vegas monorail, environmental violations, and wastewater dumping, Fortune reported. Legislators questioned the adequacy of state oversight and how the legislature could improve monitoring.
Looking ahead, the 2026 Winter Olympics, unusually spread out, will be held in Milan and Cortina, Italy, NPR reported.
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