OpenAI CEO Sam Altman criticized Anthropic's Super Bowl ad campaign, calling it "clearly dishonest" and "on brand" for the company to "doublespeak," according to a post on X on Wednesday. The ad campaign, which coincided with Anthropic's announcement that its AI chatbot, Claude, would remain free of advertisements, mocked AI assistants that interrupt personal conversations with product pitches.
Anthropic, founded in 2021 by former OpenAI research executives, drew a sharp contrast between its approach and OpenAI, which began testing ads in a low-cost tier of ChatGPT last month, Ars Technica reported. "There are many good places for advertising. A conversation with Claude is not one of them," Anthropic stated in a blog post. The company argued that including ads in AI conversations would be incompatible with its goal of creating a genuinely helpful assistant for work and deep thinking. Altman, in his response, stated, "We would obviously never run ads in the way Anthropic depicts them. We are not stupid and we know our users would reject that."
The clash between the two AI companies comes as the tech industry increasingly navigates the intersection of technology and politics.
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