Anthropic Takes Aim at AI Ads with Super Bowl Campaign, OpenAI Responds
Anthropic, an AI company founded by former OpenAI research executives, launched a Super Bowl ad campaign taking a stance against the inclusion of advertisements in AI chatbot interactions, a move that drew a sharp response from OpenAI CEO Sam Altman. The campaign coincided with Anthropic's announcement that its AI chatbot, Claude, would remain free of advertisements, contrasting with OpenAI's recent testing of ads in a low-cost tier of ChatGPT, according to Ars Technica.
The Super Bowl ad mocked AI assistants that interrupt personal conversations with product pitches. "There are many good places for advertising. A conversation with Claude is not one of them," Anthropic stated in a blog post, arguing that ads would be incompatible with Claude's intended purpose as a genuinely helpful assistant, Ars Technica reported.
Sam Altman responded to the ad in an X post on Wednesday, calling Anthropic's portrayal of how ads impact ChatGPT "clearly dishonest," according to The Verge. "We would obviously never run ads in the way Anthropic depicts them," Altman wrote. "We are not stupid and we know our users would reject that."
Anthropic was founded in 2021 by ex-OpenAI research executives who reportedly left over differences, The Verge noted. The company's decision to forgo ads in Claude reflects a different approach to monetization compared to OpenAI. Snap, for example, is diversifying its revenue sources, moving from ad revenue to subscriptions and hardware, TechCrunch reported. In Q4, Snap's revenue was $1.7 billion, up 10% year-over-year, with subscriber growth reaching 24 million, a 71% increase year-over-year.
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