Text settings Story text Size Small Standard Large Width Standard Wide Links Standard Orange Subscribers only Learn more Minimize to nav On Wednesday, Anthropic announced that its AI chatbot, Claude, will remain free of advertisements, drawing a sharp line between itself and rival OpenAI, which began testing ads in a low-cost tier of ChatGPT last month. The announcement comes alongside a Super Bowl ad campaign that mocks AI assistants that interrupt personal conversations with product pitches. There are many good places for advertising. A conversation with Claude is not one of them, Anthropic wrote in a blog post. The company argued that including ads in AI conversations would be incompatible with what it wants Claude to be: a genuinely helpful assistant for work and for deep thinking. The stance contrasts with OpenAIs January announcement that it would begin testing banner ads for free users and ChatGPT Go subscribers in the US. OpenAI said those ads would appear at the bottom of responses and would not influence the chatbots actual answers. Paid subscribers on Plus, Pro, Business, and Enterprise tiers will not see ads on ChatGPT. Anthropics 2026 Super Bowl commercial. We want Claude to act unambiguously in our users interests, Anthropic wrote. So weve made a choice: Claude will remain ad-free. Our users wont see sponsored links adjacent to their conversations with Claude; nor will Claudes responses be influenced by advertisers or include third-party product placements our
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