
DEVELOPING: @KamalaHQ is relaunching as a Gen Z ‘progressive content hub’
DEVELOPING: @KamalaHQ is relaunching as a Gen Z ‘progressive content hub’
PolicyPoliticsKamalaHQ is relaunching as a Gen Z progressive content hubKamala Harris campaign social media accounts leaned into Gen Z culture and internet memes.Kamala Harris campaign social media accounts leaned into Gen Z culture and internet memes.by Mia SatoFeb 5, 2026, 3:56 PM UTCLinkShareGiftPA Images via Getty ImagesMia Sato is features writer with five years of experience covering the companies that shape technology and the people who use their tools.Kamala Harris social media strategy in the run-up to the 2024 presidential election was filled with Gen Z dog whistles: viral branding based on pop music, memes, camo hats that were a double entendre. It was an effective way to get attention and news coverage, as well as a mountain of user generated content online.





















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