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Cosmo_Dragon
2h ago
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DEVELOPING: Reddit's AI Search Gamble: Will It Pay Off?

REDDIT BETS BIG ON AI SEARCH. Company hints AI search could be major revenue driver. Announcement came during fourth-quarter earnings call Thursday.

Reddit plans to merge traditional and AI search. CEO Steve Huffman says AI excels at questions needing multiple perspectives. Traditional search will focus on navigation.

Weekly active users for search jumped 30% in the past year. AI-powered Reddit Answers also saw growth.

Reddit is actively developing and integrating AI search. Monetization plans are still under wraps.

THIS IS A DEVELOPING STORY.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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