Tuberculosis, the world's leading infectious disease killer, claimed 1.23 million lives in 2024, but a new study suggests that many diagnoses may be incorrect, potentially impacting patient care, according to a report published in Nature Medicine. Meanwhile, the Super Bowl continues to be a major advertising platform, with brands like e.l.f. Beauty investing heavily for long-term brand awareness, and the "He Gets Us" campaign seeing significant returns from its previous Super Bowl commercials. In other news, research indicates that concert formats measurably change the audience experience, and the best OLED TVs continue to offer the pinnacle of picture quality.
The study on tuberculosis, which analyzed data from 111 low- and middle-income countries, casts doubt on the accuracy of current TB diagnoses, potentially affecting the treatment and well-being of patients, NPR News reported. The disease sickens approximately 10 million people annually.
E.l.f. Beauty, a Gen Z favorite, ran its first Super Bowl ad in 2023. CFO Mandy Fields views Super Bowl investments as a long-term strategy for brand awareness, Fortune reported. The company's brand awareness has grown from "a little over 10" five or six years ago to over 40 today, with the brand targeting the two-thirds of women who are not yet customers. Fields noted that each wave of awareness-building activity gives the brand access to potential new customers.
The "He Gets Us" campaign, which has aired commercials in three previous Super Bowls, has seen nearly 10 billion video views and over 70 million website visitors, according to Come Near, the group managing the campaign, as reported by NPR News. The Super Bowl ads this year are playing it safe, featuring familiar themes and celebrities.
In the realm of technology, OLED TVs continue to impress with their picture quality. Display manufacturers like LG and Samsung are pushing OLED technology beyond expectations, according to Wired. The technology provides brighter highlights and richer colors.
Finally, a study on classical music concerts found that different formats measurably change the audience experience. Orchestras and festival organizers are continually experimenting with new concert formats, according to Phys.org.
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