The Winter Olympics in Italy kicked off on Friday, February 6, 2026, with a dazzling opening ceremony, while consumers also found themselves with a flurry of Valentine's Day gift deals on gadgets and electronics, according to multiple news sources. The games, held in Milan, featured fireworks, a performance by Mariah Carey, and a dancing stovetop espresso maker, as reported by NPR Politics. Simultaneously, shoppers could find discounts on items like smart home gear, smartwatches, and e-readers, as highlighted by The Verge.
The opening ceremony took place at Milan's San Siro Stadium, with simultaneous celebrations in Livigno, Predazzo, and Cortina, as noted by NPR Politics. The women escorting athletes during the Parade of Nations wore floor-length puffy coats and oversized sunglasses. Vox reported on the excitement surrounding the Olympics, noting the athletes, events, and "simmering geopolitical crises" that would be watched during the competition.
The Verge also reported on Valentine's Day gift deals, with Sheena Vasani highlighting deals on a variety of gadgets, including digital photo frames like the Aura Aspen. Many options were available at different price points, including some under $100.
For those looking to upgrade their home entertainment setup, Wired recommended considering a new TV to watch the Winter Olympics. The publication highlighted the Samsung 77-inch S90F QD-OLED, which was on sale for $1,998, as a perfect pairing for the games. "The S90F is a gorgeous display and one of the best TVs of the year," according to Wired.
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