The 2026 Winter Olympics kicked off in Italy on Friday, featuring a dazzling opening ceremony that included fireworks, a performance by Mariah Carey, and a dancing stovetop espresso maker, according to NPR News. Simultaneously, consumers were also finding deals on various items, including tech gadgets and televisions, as Valentine's Day and the Olympics approached.
The opening ceremony took place in Milan's San Siro Stadium, with simultaneous celebrations held in Livigno, Predazzo, and Cortina, as reported by NPR News. The women escorting each country's athletes during the Parade of Nations wore floor-length puffy coats and oversized sunglasses.
Meanwhile, shoppers were presented with various opportunities to save money. The Verge reported that many Verge-approved gifts were on sale ahead of Valentine's Day, including smart home gear, soundbars, smartwatches, e-readers, Bluetooth trackers, and Lego sets. Sheena Vasani, writing for The Verge, highlighted deals and product recommendations to help readers save money.
Tech enthusiasts could also find deals on Apple's AirPods lineup, with discounts available on every model, from the entry-level AirPods 4 to the Pro 3, according to The Verge. The entry-level AirPods were available for around $100.
For those looking to upgrade their home entertainment setup, Wired recommended Samsung's 77-inch S90F QD-OLED TV, which was on sale for $2,000, as the perfect pairing for watching the Winter Olympics. The S90F was described as a gorgeous display and one of the best TVs of the year.
Vox highlighted the excitement surrounding the Olympics, noting the athletes, events, and geopolitical aspects of the competition. The outlet briefly considered launching a limited-run Winter Olympics newsletter, but ultimately decided against it.
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