Americans prepared for Super Bowl 60 amid a mix of excitement and economic caution, with spending expected to be down this year, according to multiple news sources. While the game remains a major cultural event, concerns about the sport's long-term future and the impact of technology on the viewing experience added layers of complexity to the lead-up.
According to Fox News, consumers were expected to spend an average of $129 per person on Super Bowl-related activities. Restaurants and delivery services, including Applebee's, Grubhub, Buffalo Wild Wings, Denny's, and Aldi, offered deals and promotions to capitalize on the event, such as discounts, free items, and waived fees.
The Super Bowl's significance extended beyond the game itself. As reported by Time, the event was also a platform for technological innovation, with the impact of AI in commercials drawing attention. The game's popularity, however, was juxtaposed with a sense of uncertainty about its future. Vox reported that the sport, despite its immense popularity, faced controversy and potential challenges. "Football occupies a strange place in American life," wrote Sean Illing, host of The Gray Area podcast, in Vox. "Its the most popular sport in the country by an absurd margin, but its also the most controversial."
The Super Bowl's timing coincided with other significant events. The Verge reported that limited-time deals on the LG C5 TV and Anker power banks were ending soon, potentially influencing consumer purchasing decisions related to the game and Valentine's Day. The news cycle also included coverage of the 2026 Winter Olympics, featuring athletes like Lindsey Vonn and Jessie Diggins, as well as investigations into missing persons, political controversies, and international sports victories, as highlighted by Time.
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