Bad Bunny will headline the Super Bowl 2026 halftime show, as the New England Patriots and Seattle Seahawks prepare to face off in a rematch of Super Bowl XLIX at Levi's Stadium in Santa Clara, California. The announcement was made in September by the NFL, Apple Music, and Roc Nation, according to CBS News.
The highly anticipated game, set to take place in Silicon Valley, will bring together a confluence of corporate executives, celebrities, and tech industry leaders, as reported by the NY Times. The event promises to be a showcase of the region's identity, with a food and drink lineup that aims to highlight local Bay Area seafood and globally inspired twists, according to Fox News.
The Puerto Rican rapper and singer, Bad Bunny, who recently won two top awards at the Grammys, including Best Música Urbana Album and Album of the Year, plans to bring "a lot of my culture" to the halftime show, as stated by CBS News. The game itself will be a meeting of "Ballers meets Billions meets Silicon Valley," according to Venky Ganesan, a partner at Menlo Ventures, a Silicon Valley investment firm, as reported by the NY Times.
The Super Bowl will also feature a wave of commercials, with a notable focus on artificial intelligence. At least ten ads will promote AI-based services, according to the NY Times. The food and drink offerings at Levi's Stadium, managed by Levy, will include options like Fisherman's Wharf-style crab and Chinatown-inspired cocktails, as detailed by Fox News.
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