AI is poised to take center stage at Super Bowl LX, with advertisements and technological advancements showcasing the growing influence of artificial intelligence. The game, featuring the Seattle Seahawks versus the New England Patriots, is scheduled for Sunday, February 8th, at Levi's Stadium in Santa Clara, California.
According to The Verge, the commercial breaks are expected to be dominated by AI, much like cryptocurrency was a few years prior. One ad, for Anthropic's AI platform, is already slated to take aim at competitors, including OpenAI. The Verge also noted that last year's Super Bowl featured a Google Gemini ad that made a mistake regarding a Gouda cheese stat.
Beyond the commercials, AI is making strides in other areas. Ars Technica reported that Anthropic researchers utilized 16 instances of the company's Claude Opus 4.6 AI model to build a C compiler from scratch. The project, which took two weeks and nearly 2,000 Claude Code sessions, cost approximately $20,000 in API fees.
The increasing presence of AI is also raising concerns. Ars Technica reported that a New York federal judge terminated a case due to a lawyer's repeated misuse of AI in drafting filings. The attorney, Steven Feldman, was sanctioned for including fake citations and "conspicuously florid prose" in his documents.
While the Super Bowl and AI developments are grabbing headlines, The Verge also highlighted other tech news. The outlet featured deals on LG's C5 TV and Anker's power bank, and reviewed the second-generation AirTags, calling them a "scatterbrain's best friend."
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