The sports economy, currently valued at $2.3 trillion, is projected to surge to $8.8 trillion by 2050, fueled by a convergence of mega-sporting events in 2026, according to the World Economic Forum. This growth, however, hinges on healthy populations, stable environments, and resilient communities, all of which are currently facing challenges.
In 2026, the world will witness the Winter Olympic and Paralympic Games, the FIFA World Cup, and the Youth Olympic Games, drawing billions of viewers, according to Time. The impact of sports extends far beyond stadiums, influencing how people move, connect, and maintain their health. However, rising physical inactivity, particularly among young people, is colliding with escalating climate and nature risks, putting these foundational elements under strain.
Technological advancements are also poised to transform the viewing experience. During the 2024 Summer Olympics in Paris, 5G and 4K technologies were prominent, with some use of AI for athlete benefit, according to Wired. For the 2026 Milano Cortina Winter Games, even more technology will be implemented for both athletes and fans. "In Milano Cortina, people will have unprecedented experiences," said Yiannis Exarchos, the managing director of Olympic Broadcasting Services and executive director of Olympic Channel Services.
Beyond the major sporting events, technology continues to evolve in other areas. One example is the Target Darts Omni Auto Scoring System, a gadget that uses four hi-def cameras to automatically score darts games, according to Wired. This system connects to the DartCounter app via Wi-Fi, providing effortless scoring and an announcer feature.
For those looking to establish an online presence, website builders streamline the process of publishing a website, according to Wired. These builders utilize drag-and-drop interfaces, allowing users to design their websites with immediate feedback.
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