Tom Brady is set to earn a staggering $375 million over 10 years as a Super Bowl commentator, a deal that dwarfs his previous earnings as a player, while celebrities and political figures gear up for Super Bowl LX in San Francisco. The game, set for Sunday, February 8, 2026, will feature a halftime show headlined by Bad Bunny, and is already generating buzz for its political undertones.
Brady's lucrative contract with Fox, which amounts to $37.5 million annually, is fifteen times more than the approximately $25 million he earned as the highest-paid player during his Super Bowl LV era, according to Fortune. The former quarterback's post-playing career exemplifies his belief that "failure is useful," the source noted.
Meanwhile, the Super Bowl has become a focal point for celebrity gatherings and political statements. Variety reported that Hollywood stars like Cardi B and François Arnaud were seen partying in San Francisco leading up to the game between the New England Patriots and the Seattle Seahawks. California Governor Gavin Newsom declared Super Bowl Sunday to be "Bad Bunny Day" and took a jab at Kid Rock, who is banned in the state, according to Variety.
Bad Bunny's performance is highly anticipated, especially following the Grammy Awards, where several celebrities criticized President Donald Trump's immigration policies. NFL Commissioner Roger Goodell defended the choice of the 31-year-old artist, stating, "Bad Bunny is, and I think that was demonstrated last night, one of the great artists in the world, and that's one of the reasons we chose him," according to Time. Goodell also noted that Bad Bunny understood the platform he was on.
The Super Bowl is also a major event for advertising, with brands paying record-breaking sums for airtime. Time reported that a 30-second commercial spot cost up to $10 million for the upcoming game. The event, which draws a massive audience, is considered one of the last remaining monocultural events in human history, according to Time.
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