AI took center stage during Super Bowl LX, with several brands leveraging the technology to create and promote their products, while New York lawmakers considered bills to regulate the burgeoning industry. The game, which saw the Seattle Seahawks take on the New England Patriots, featured advertisements that showcased AI's growing influence, mirroring the hype surrounding cryptocurrency in previous years, according to The Verge.
Svedka Vodka debuted what it touted as the first primarily AI-generated national Super Bowl spot, a 30-second ad titled "Shake Your Bots Off," featuring its robot character Fembot and her companion Brobot. Anthropic's AI platform also ran an ad, taking aim at its competitors, specifically OpenAI, as reported by The Verge. The game, broadcast on NBC and Peacock, kicked off at 6:30 PM ET on Sunday, February 8th.
Beyond the commercials, AI's impact extended to the regulatory landscape. The New York state legislature was set to consider two bills aimed at reining in the AI industry. One bill would require labels on AI-generated content, while the other proposed a three-year pause on new data center construction, as detailed by The Verge. These measures reflect growing bipartisan concern over the rapid expansion of AI data centers.
In other tech news, Apple was preparing to launch the iPhone 17e, almost exactly a year after the iPhone 16e, according to Mark Gurman, as reported by The Verge. The new phone was expected to feature an upgraded A19 chip and MagSafe. An updated iPad and iPad Air were also slated to launch around the same time.
Discussion
AI Experts & Community
Be the first to comment