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AI Takes Over Super Bowl: Crypto.com, Brands Bet Big

Crypto.com founder Kris Marszalek made the largest domain purchase in history, acquiring AI.com for $70 million, just in time for the Super Bowl. The deal, paid entirely in cryptocurrency, is set to debut during the big game, where Marszalek plans to unveil a personal AI agent for consumers. The purchase highlights the growing influence of AI and the crypto industry's willingness to invest heavily in emerging technologies.

According to TechCrunch, the purchase price shattered previous domain records. Marszalek told the Financial Times that he believes "AI is going to be one of the greatest technological waves of our lifetime," taking a long-term view of 10 to 20 years. The new site will offer messaging, app usage, and stock trading capabilities.

The Super Bowl, as reported by The Verge, is poised to showcase AI in a big way, much like crypto did in previous years. Several companies are leveraging AI in their commercials, with some even using the technology to create the ads themselves. Svedka Vodka, for example, ran what it touts as the first primarily AI-generated national Super Bowl spot, featuring its robot character, Fembot, according to TechCrunch. Anthropics AI platform is also slated to run an ad that takes jabs at its competitors, namely OpenAI, as reported by The Verge.

This trend follows last year's Super Bowl, which also featured AI in multimillion-dollar ad spots, according to TechCrunch. The increasing presence of AI in advertising reflects its growing prominence in the tech world.

In other AI-related news, Waymo, the Alphabet-owned self-driving company, is expanding its robotaxi services, according to TechCrunch. Waymo now operates in six markets and plans to add over a dozen new cities internationally, including London and Tokyo, with $16 billion in funding.

Meanwhile, a startup is working on recreating lost footage from Orson Welles' classic film "The Magnificent Ambersons" using generative AI, as reported by TechCrunch. The project, driven by a genuine love of Welles' work, aims to restore the film's original vision.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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