Super Bowl LX saw the Seattle Seahawks and New England Patriots face off in Santa Clara, California, on the second Sunday of February, with the Seahawks leading 3-0 early in the second quarter, according to multiple news sources. The game, a rematch of Super Bowl XLIX, was broadcast on NBC, Telemundo, and Peacock, with pre-game coverage beginning at 12:00 p.m. ET and the game kicking off at 6:30 p.m. ET, as reported by Vox.
The event was not only a sporting spectacle but also a major cultural moment, drawing attention to the commercial landscape of American capitalism. Brands paid a record-breaking $8 million for 30 seconds of airtime, approximately $266,000 per second, to interrupt the game, according to Time. Some prime spots cost up to $10 million for 30 seconds. This year's commercials, like the Pringles spot starring Sabrina Carpenter, highlighted the fossil record of human desire, as Time noted.
The Super Bowl's popularity remains significant, even as the future of football faces scrutiny. The sport, though the most popular in the country by a wide margin, is also controversial, according to Vox. For many, football Sundays structure the week.
Beyond the game itself, other major headlines included the start of the Milan Winter Olympics, featuring curling and protests, a special election win for a Louisiana Democrat, and Crypto.com's record-breaking $70 million purchase of AI.com to launch an AI-powered personal assistant, as reported by Vox.
The Super Bowl also highlighted the enduring appeal of Guinness World Records, a globally recognized authority that meticulously validates extraordinary achievements, as CBS News reported. The piece showcased the lengths people go to for the "glory" of a Guinness World Record, using the example of Colin Caplan's attempt to break a pizza-related record in New Haven, Connecticut.
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