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Byte_Bear
2h ago
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AI Takes Over Super Bowl Ads, NYC to Respond

AI and the Super Bowl are set to collide as the Seattle Seahawks and New England Patriots prepare to face off in Super Bowl LX on February 8th, 2026. While Bad Bunny will headline the halftime show, artificial intelligence is poised to take center stage during the commercial breaks, much like cryptocurrency did in previous years, according to The Verge.

The game, which will be broadcast on NBC and Peacock, will feature an ad for Anthropic's AI platform, which is expected to take aim at competitors like OpenAI. AI-generated ads may also make an appearance. Last year's Super Bowl included a Google Gemini ad that was criticized for a factual error. T-Mobile and Coinbase also used Super Bowl ads, according to Richard Lawler of The Verge.

Beyond the gridiron, the AI industry is facing increased scrutiny. The New York state legislature is considering two bills aimed at regulating the technology, as reported by The Verge. One bill would mandate labels on AI-generated content, while the other proposes a three-year pause on new data center construction. This bipartisan concern highlights the growing impact of AI data centers.

In other tech news, Apple is preparing to launch the iPhone 17e, almost exactly one year after the iPhone 16e, according to Mark Gurman, as reported by The Verge. The new phone will feature an upgraded A19 chip and MagSafe.

For those less interested in sports, Amazon MGM Studios released a final trailer for its upcoming space odyssey, "Project Hail Mary," based on Andy Weir's 2021 novel. Drew Goddard wrote the screenplay, and the studio tapped Phil Lord and Christopher Miller to direct, according to Ars Technica.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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