Pokémon Celebrates 30th Anniversary with Star-Studded Super Bowl Ad
LOS ANGELES, CA - February 8, 2026 - Pokémon kicked off its 30th-anniversary celebrations with a star-studded advertisement during Super Bowl LX, featuring celebrities like Trevor Noah and Lady Gaga, according to Variety. The ad, which aired during the highly anticipated game between the Seattle Seahawks and the New England Patriots, highlighted the franchise's enduring popularity. The game itself, broadcast on NBC, Telemundo, and Peacock, saw the Seahawks leading early in the second quarter, as reported by Time and Vox.
The Super Bowl, a major cultural event, also drew attention to other significant news. NPR News reported that the game featured performances by Charlie Puth and Bad Bunny. The event also highlighted the high cost of advertising, as noted by Vox.
Beyond the gridiron, the news cycle included a variety of other events. The Milan Winter Olympics began, and Vice President J.D. Vance was booed at the opening ceremony, according to NPR News. Time and Vox also noted the start of the Olympics.
The Super Bowl's impact extended beyond the game itself. Vox highlighted the influence of technology, including Crypto.com's $70 million purchase of AI.com, and a study revealing shifts in social media usage and political polarization. The game's broadcast also provided a platform for other major headlines, including a Louisiana special election win, as reported by Vox.
The Super Bowl's significance in American culture was also highlighted. "For millions of people, football Sundays (and Saturdays) structure the week," stated Vox, reflecting on the sport's role in daily life.
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