The Super Bowl and the Winter Olympics dominated the news cycle, with advertisers and athletes vying for attention. While many tuned in for the sports, Amazon MGM Studios released a final trailer for its upcoming space odyssey, "Project Hail Mary," based on Andy Weir's novel, and General Motors used the event to debut its Cadillac Formula 1 racing entry. The Pokémon franchise also celebrated its 30th anniversary with a star-studded ad.
According to Ars Technica, the "Project Hail Mary" trailer offered a glimpse into the film adaptation of Weir's 2021 novel about an amnesiac biologist in space. Drew Goddard, who wrote the screenplay for "The Martian," adapted the novel. Meanwhile, General Motors aimed to make a splash with its fourth-quarter Super Bowl commercial, unveiling the livery for its Cadillac Formula 1 entry, as reported by Variety. The ad, a 30-second spot, also aimed to evoke a sense of history, utilizing President John F. Kennedy's words.
The Winter Olympic Games also captured the public's attention. Wired noted that the sport of curling was expected to draw in new converts, with the 2026 games highlighting the team from host country Italy, led by reigning Olympic and world curling champions Stefania Constantini and Amos Mosaner. The article also pointed out the advances in curling gear.
Super Bowl advertisers, meanwhile, sought to connect with an audience facing a difficult time. Fortune reported that U.S. consumer confidence had fallen to its lowest level since 2014 in January. Advertisements, therefore, focused on themes of self-care, community, and nostalgia. Lady Gaga, for instance, sang "Won't You Be My Neighbor?" in a commercial for Rocket Companies, and the National Football League used "You Are Special" to promote its work with youth sports organizations.
Pokémon also joined the Super Bowl ad blitz, celebrating its 30th anniversary with a commercial featuring celebrities like Trevor Noah and Lady Gaga, according to Variety. The ad showcased the stars' favorite Pokémon.
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