Lindsey Vonn, the 41-year-old American skier, faced scrutiny at the Winter Olympics after coming out of retirement to chase a second gold medal, while U.S. Olympians found themselves in the crosshairs of political controversy, according to multiple news sources. Meanwhile, the Super Bowl saw advertisers focusing on themes of self-care and nostalgia amidst a backdrop of national unease.
Vonn, who ruptured her ACL just nine days before the event, was determined to compete, stating, "As long as there's a chance, I will try," according to Sky News. Her participation was highly anticipated, but her performance was overshadowed by a crash in the downhill skiing event.
Simultaneously, U.S. athletes at the Milan Cortina Games were navigating a challenging political climate. According to Fortune, President Donald Trump criticized Olympians who spoke out against administration policies, calling one critic a "real Loser." Freestyle skier Hunter Hess expressed mixed emotions about representing the country, stating he didn't agree with the administration's actions but felt he was competing on behalf of everyone who helped him reach the Games.
The Super Bowl also reflected the nation's mood. Advertisers, as reported by Fortune, leaned into themes of self-care, nostalgia, and unity. Lady Gaga sang "Won't You Be My Neighbor?" in an ad for Rocket Companies, and the National Football League used "You Are Special" to promote its work with youth sports organizations. This focus came as U.S. consumer confidence hit its lowest level since 2014.
In other news, the Winter Olympics also showcased advancements in the sport of curling. Wired reported that the sport, often dominated by Sweden, Canada, Switzerland, and Scotland, would see attention focused on the Italian team, Stefania Constantini and Amos Mosaner, the reigning Olympic and world curling champions in mixed doubles. The article also noted the evolving technology used in the sport.
Finally, the Super Bowl also featured an alternative concert, "The All-American Halftime Show," presented by Turning Point USA, a right-wing student organization. The event, held during Bad Bunny's halftime performance, featured MAGA-aligned country stars and was headlined by Kid Rock, according to Wired.
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