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Crypto.com Bets Big on AI.com, Super Bowl AI Ads Dominate

Crypto.com made history by purchasing the domain AI.com for a record-breaking $70 million, according to TechCrunch. The deal, paid entirely in cryptocurrency, was orchestrated ahead of the Super Bowl, where the company's founder, Kris Marszalek, planned to debut the site. The purchase underscores the growing influence of artificial intelligence and the crypto industry's willingness to invest heavily in the technology.

The acquisition, facilitated by broker Larry Fischer, surpassed all previous domain purchase records, as reported by TechCrunch. Marszalek intends to launch AI.com during the Super Bowl, offering consumers a personal AI agent for messaging, app usage, and stock trading. He told the Financial Times that he believed "AI is going to be one of the greatest technological waves of our lifetime" with a long-term view of 10 to 20 years.

The Super Bowl itself was also set to be a showcase for AI, with several brands leveraging the technology in their advertisements, as noted by The Verge and TechCrunch. Last year's trend of AI-focused ads continued, with companies using AI to create commercials and promote their latest AI products. Svedka Vodka, for example, created what it touted as the first primarily AI-generated national Super Bowl spot, according to TechCrunch. The ad, titled "Shake Your Bots Off," featured the company's robot character, Fembot, and her new companion, Brobot.

The Verge reported that the game would also feature an ad for Anthropic's AI platform, which was expected to take aim at its competitors, including OpenAI. The Super Bowl LX, featuring the Seattle Seahawks and the New England Patriots, was scheduled to kick off at 6:30 PM ET on Sunday, February 8th, and was broadcast on NBC and Peacock, according to The Verge.

In other tech news, Apple was preparing to launch the iPhone 17e, almost exactly one year after launching the iPhone 16e, according to The Verge. The iPhone 17e was expected to feature an upgraded A19 chip from the iPhone 17 lineup, plus MagSafe.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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