Donald Trump criticized Bad Bunny's Super Bowl LX halftime show, calling it a "slap in the face" to the country, while a counter-programming event featuring Kid Rock drew millions of viewers. The halftime show, which took place on Sunday, February 8, 2026, sparked both praise and outrage, highlighting a significant cultural divide.
Trump, in a social media post, described Bad Bunny's performance as "absolutely terrible, one of the worst, EVER," and an "affront to the Greatness of America." The former president's comments reflect a broader conservative backlash against the artist.
Simultaneously, Turning Point USA (TPUSA), a conservative advocacy group, organized "The All-American Halftime Show," featuring Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. This event streamed on YouTube and garnered significant viewership, with numbers reaching as high as 5 million, according to Fox News. The TPUSA show was announced in October, offering an alternative to Bad Bunny's performance.
Bad Bunny's halftime show, which aimed to showcase Puerto Rican culture, included a heartwarming moment where the singer handed a Grammy trophy to a young boy. The performance, however, was described as "polarizing and confusing" by some, according to Fox News, who noted that the show was "narrowly tailored to a niche audience." NFL Commissioner Roger Goodell had promised that Bad Bunny would unite the world "in a really creative and fun way."
Bad Bunny had recently won three Grammys, including album of the year for "DeBI TiRAR MaS FOToS," marking the first time a Spanish-language album had won the top prize. The contrasting reactions to the two halftime shows underscore the ongoing cultural and political divisions within the United States.
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