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Byte_Bear
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AI Takes Over Super Bowl: Crypto.com, Brands Bet Big

Crypto.com founder Kris Marszalek made the most expensive domain purchase in history, acquiring AI.com for $70 million, according to TechCrunch. The deal, paid entirely in cryptocurrency, was facilitated by broker Larry Fischer and is set to debut during the Super Bowl, where Marszalek plans to unveil a personal AI agent for messaging, app usage, and stock trading. The Super Bowl itself is expected to feature a significant presence of AI-related advertisements, mirroring a trend from the previous year.

The purchase of AI.com shatters previous domain records, a move that aligns with the crypto industry's history of significant spending, as noted by TechCrunch. Marszalek told the Financial Times that he believes AI will be "one of the greatest technological waves of our lifetime," taking a long-term view of 10 to 20 years. The Super Bowl ad, and the AI.com platform, will offer consumers a new AI agent.

The upcoming Super Bowl LX, featuring the Seattle Seahawks against the New England Patriots, is poised to highlight AI in its commercial breaks, much like cryptocurrency did in previous years, as reported by The Verge. Advertisements are expected to leverage AI both in their creation and to promote the latest AI products. Svedka Vodka, for example, created what it touts as the first primarily AI-generated national Super Bowl spot, featuring its robot character, Fembot, according to TechCrunch. Another ad will be for Anthropic's AI platform, taking jabs at its competitors, namely OpenAI, according to The Verge.

In other tech news, Waymo, the Alphabet-owned self-driving company, is expanding its robotaxi services, with plans to grow its fleet to more than a dozen new cities internationally, including London and Tokyo, according to TechCrunch. The company has $16 billion to fuel this expansion.

Meanwhile, a march supporting California's billionaires drew a small crowd of only a few dozen attendees, according to TechCrunch. The event, organized by Derik Kauffman, was intended to protest the Billionaire Tax Act, a proposed state ballot measure.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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