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AI Dominates Super Bowl Ads, Crypto.com Bets Big

Crypto.com made history by purchasing the domain AI.com for a record-breaking $70 million, according to TechCrunch. The deal, paid entirely in cryptocurrency, was facilitated by broker Larry Fischer and is the most expensive domain purchase ever made. The announcement was timed to coincide with the Super Bowl, where Crypto.com founder Kris Marszalek plans to debut the site.

Marszalek intends to launch AI.com as a personal AI agent for messaging, app usage, and stock trading, according to TechCrunch. He told the Financial Times that he believes AI will be "one of the greatest technological waves of our lifetime." The purchase highlights the crypto industry's willingness to spend, as noted by TechCrunch.

The Super Bowl also featured a significant presence of AI-related advertisements. Brands like Svedka Vodka and Anthropic showcased AI in their commercials, following a trend from the previous year, as reported by TechCrunch and The Verge. Svedka's ad, titled "Shake Your Bots Off," was primarily AI-generated and featured the company's robot character, Fembot. Anthropic's AI platform also ran an ad that took aim at its competitors, specifically OpenAI, according to The Verge.

The focus on AI in the Super Bowl ads mirrors the growing interest in the technology. The Verge noted that AI could be the star of the commercial breaks, much like crypto was a few years prior. The game, which featured the Seattle Seahawks and the New England Patriots, was broadcast on NBC and Peacock.

In other tech news, Waymo, the Alphabet-owned self-driving company, is expanding its robotaxi services. Waymo now operates in six markets and plans to add more than a dozen new cities internationally, including London and Tokyo, according to TechCrunch. The company has $16 billion to fuel this expansion, although industry watchers are unsure if it will be enough to build a profitable business.

Meanwhile, a march supporting California's billionaires drew a small crowd in San Francisco, according to TechCrunch. The event, organized by Derik Kauffman, was intended to protest the Billionaire Tax Act. The San Francisco Chronicle reported that journalists nearly outnumbered demonstrators at the event.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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