Super Bowl LX, featuring the Seattle Seahawks and the New England Patriots, was marked by the increasing presence of artificial intelligence in advertising and a historic halftime show by Bad Bunny, according to multiple reports. The game, broadcast on NBC and Peacock, took place on Sunday, February 8th, 2026, at Levi's Stadium in Santa Clara, California.
The commercial breaks saw a surge in AI-related advertisements, mirroring the crypto boom of previous years, according to The Verge. One ad for Anthropic's AI platform took aim at competitors, including OpenAI. The Verge also noted that AI-generated ads were also a possibility. The game's location in Silicon Valley, near the headquarters of tech giants like Nvidia and AMD, further highlighted the prominence of AI in the event, as reported by Wired.
Bad Bunny's halftime performance presented unique challenges, including transforming the stadium field to reflect his home of Puerto Rico, as detailed by Wired. The logistics of the show, including protecting the turf and managing potential leaks, were also significant considerations.
Beyond the game itself, Amazon MGM Studios released a final trailer for "Project Hail Mary," a space odyssey based on Andy Weir's novel, as reported by Ars Technica. The studio tapped Drew Goddard to write the screenplay, who also wrote the adapted screenplay for "The Martian."
In other tech news, Apple was preparing to launch the iPhone 17e, approximately one year after the iPhone 16e, according to The Verge. The iPhone 17e was expected to feature an upgraded A19 chip and MagSafe. An updated iPad and iPad Air were also slated to launch around the same time.
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