Bad Bunny's Super Bowl halftime show featured a genuine wedding ceremony, while the commercial breaks were dominated by artificial intelligence, including a record-breaking domain purchase and several AI-focused advertisements. Super Bowl LX, held on February 8, 2026, saw the Seattle Seahawks take on the New England Patriots, but the game was also a showcase for the growing influence of AI technology, according to multiple sources.
During the Puerto Rican artist's 13-minute performance at Levi's Stadium in California, cameras captured a wedding ceremony, which Sky News confirmed was authentic. The couple, who had reportedly invited Bad Bunny to their wedding, instead found themselves part of his halftime show. An officiant declared the couple husband and wife in Spanish, followed by a kiss, after which Lady Gaga and Los Sobrinos appeared.
The commercial breaks were also a major talking point, with AI taking center stage. Crypto.com made the most expensive domain purchase in history, buying AI.com for $70 million, according to TechCrunch. The deal, paid entirely in cryptocurrency, was facilitated by broker Larry Fischer. Crypto.com founder Kris Marszalek plans to debut the site, which will offer a personal AI agent, during the game. "If you take a long-term view - 10 to 20 years - AI is going to be one of the greatest technological waves of our lifetime," Marszalek told the Financial Times.
Several brands embraced AI in their Super Bowl ads. Svedka Vodka launched what it touted as the first primarily AI-generated national Super Bowl spot, titled "Shake Your Bots Off," featuring its robot character Fembot and her companion, Brobot. Anthropic's AI platform also ran an ad that took jabs at its competitors, namely OpenAI, according to The Verge.
However, not all AI-related news was positive. A "leaked" ad for OpenAI, featuring actor Alexander Skarsgård, was revealed to be a hoax, according to The Verge. The ad, which showed a supposed ChatGPT hardware gadget, was never officially released.
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