Ferrari unveiled the interior design of its first all-electric vehicle, a project spearheaded by LoveFrom, the creative firm founded by former Apple chief designer Jony Ive, along with designer Marc Newson. The unveiling, which took place last week at San Francisco's Transamerica building, signals a significant shift for the Italian automaker, with the EV's interior drawing inspiration from Ferrari interiors of the 1950s and 60s, according to Ars Technica.
The new EV, still under wraps in terms of its exterior design, is slated to be a major automotive event in 2026, according to Wired. Ferrari CEO Benedetto Vigna stated at the unveiling that the company was entering a "new era." The interior design, which features glass and aluminum elements, departs from recent Ferrari models, suggesting a thoughtful approach to the transition to electric vehicles.
The project reflects a deliberate strategy by Ferrari, moving beyond simply replacing traditional components with electric alternatives. The design team at LoveFrom, known for its work with Apple, appears to have infused the EV's interior with a classic aesthetic, a departure from the more modern designs seen in recent Ferrari models.
While the exterior remains a mystery, the interior's design choices suggest a depth of consideration that goes beyond the mechanics of electrification. The company's approach indicates a careful and considered transition into the EV market.
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