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Ferrari's EV: Ive & Newson's Design, Not AI's Ads

Ferrari unveiled the interior of its first all-electric vehicle, designed by LoveFrom, the creative firm of former Apple chief designer Jony Ive, last week in San Francisco, while Toyota announced the creation of its own console-grade game engine, Fluorite. Meanwhile, AI-generated ads at this year's Super Bowl were widely considered a disappointment, and Mastercard is using sophisticated AI models to combat fraud.

The interior of the Ferrari EV, dubbed the "Luce," bears little resemblance to recent Ferrari models, instead drawing inspiration from the 1950s and 60s, according to Ars Technica. The unveiling, which took place at the Transamerica building, signals a new era for the Italian automaker, according to CEO Benedetto Vigna. While the exterior remains under wraps, the interior design, featuring glass and aluminum, suggests a similar design DNA to Apple's cancelled Project Titan car, according to Wired.

Toyota's new Fluorite engine, designed to perform well on embedded hardware, could be used for 3D tutorials, mapping the environment around a car, and offering more natural controls, according to The Verge. The engine is a console-grade graphics engine that can perform well on embedded hardware like the chips in a car.

In other tech news, AI-generated ads at this year's Super Bowl failed to impress, with many critics finding them uninspired and ineffective. "Not a single one of these commercials made betting on gen AI seem like a good idea," reported The Verge. The event was oversaturated with AI-generated commercials, which, according to the source, failed to make AI seem useful or exciting.

Finally, Mastercard is utilizing sophisticated AI models to combat fraud, processing approximately 160 billion transactions annually. These models can analyze individual transactions and pinpoint suspicious ones in milliseconds, according to VentureBeat. This technology is at the heart of Mastercard's Decision Intelligence Pro (DI Pro) platform, which focuses on assessing the risk associated with each transaction, according to Johan Gerber, Mastercard.

AI-Assisted Journalism

This article was generated with AI assistance, synthesizing reporting from multiple credible news sources. Our editorial team reviews AI-generated content for accuracy.

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