Make-up brand Barry M was acquired by rival cosmetics company Warpaint, while YouTuber MrBeast's company, Beast Industries, purchased the teen-focused banking app Step, according to reports on Monday. In other news, protests erupted in Australia during the visit of Israeli President Isaac Herzog, and Danish consumers are increasingly using product-scanning apps to boycott American goods.
Barry M, a family-run make-up brand established in north London in 1982, was bought out of administration by Warpaint, as reported by BBC Business. The acquisition, valued at 1.4 million, will result in the closure of Barry M's factory in the capital and put 100 jobs at risk. Barry M, known for its eye-catching colors, had been a favorite of make-up fans and drag queens and was stocked in around 1,300 shops across the UK. Analysts suggested that Barry M struggled to innovate and was overtaken by competitors.
Simultaneously, MrBeast's company, Beast Industries, acquired Step, a fintech app targeting Gen Z and Gen Alpha, as reported by TechCrunch and The Verge. Step, which had raised half a billion in funding and amassed over 7 million users, offers financial services designed to help young people build credit, save money, and invest. The app had attracted celebrity investors like Charli D'Amelio, Will Smith, and Stephen Curry. MrBeast, whose real name is Jimmy Donaldson, is the most-subscribed creator on YouTube, with over 466 million subscribers. The move comes after Donaldson announced plans to start a new YouTube channel focused on personal finance and investing.
In Australia, police reportedly used pepper spray and tear gas on protesters demonstrating against the visit of Israeli President Isaac Herzog, according to Sky News. Mr. Herzog was invited by Australian Prime Minister Anthony Albanese following a shooting at a Hanukkah event in Sydney in December.
Finally, in Denmark, product-scanning apps designed to help shoppers identify and boycott American goods have seen a surge in use, as reported by Euronews. This trend follows US President Donald Trump's repeated expressions of interest in acquiring Greenland.
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