Flix Brewhouse, a Texas-based cinema brewery, acquired four Alamo Drafthouse franchisee locations in Texas, according to Variety. The deal, announced on February 10, 2026, involves venues stretching from El Paso to Katy. This acquisition marks a significant expansion for Flix Brewhouse.
The news, reported exclusively by Variety, highlights the ongoing shifts within the movie theater industry. Flix Brewhouse, known for its unique concept of combining first-run cinema with a brewery, is expanding its footprint in the Lone Star State. While the specific reasons behind the acquisition were not detailed in the Variety report, the move suggests a strategic effort to capitalize on the existing Alamo Drafthouse locations.
Other news sources reported on a variety of developments. According to NPR Politics, the Netherlands and the U.S. had successes at the 2026 Winter Olympics. Fortune reported that American Airlines CEO Robert Isom faced criticism and a vote of no confidence from flight attendants and pilot unions. Euronews highlighted the increased usage of product-scanning apps in Denmark, fueled by calls to boycott American goods. Hacker News reported on Discord's global age verification rollout and the disappointing reception of AI-generated Super Bowl commercials.
The acquisition by Flix Brewhouse comes amidst a dynamic landscape for the entertainment industry. The news, as reported by multiple sources, reflects a broader trend of companies adapting to changing consumer preferences and market conditions. The specific details of the acquisition, including the financial terms and future plans for the acquired locations, were not immediately available.
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