Bad Bunny's Super Bowl Halftime Show Draws Massive Viewership, Fuels Cultural Discussion
Santa Clara, CA - February 10, 2026 - Bad Bunny's performance at the Super Bowl LX halftime show on Sunday drew an average of 128.2 million viewers, breaking NFL social media records, according to Variety. This viewership figure surpassed the overall Super Bowl audience of 124.9 million, as reported by Variety, but was down from the 133.5 million viewers achieved the previous year. The game itself saw the Seattle Seahawks defeat the New England Patriots 29-13, securing their second Super Bowl victory.
The simulcast of the game, which aired on NBC, Peacock, and Telemundo, reached the 124.9 million viewer average. The halftime show, affectionately dubbed the "Benito Bowl" by fans, generated significant buzz. The official Democratic Party X account shared an image of Bad Bunny in front of the American and Puerto Rican flags, accompanied by the text "All-American halftime with Bad Bunny," which, according to Vox, sparked some controversy.
The halftime show's success comes amidst a broader cultural conversation. According to Vox, the performance served as a focal point in the ongoing "culture war." The show's reception and the accompanying social media commentary highlighted the continued relevance of cultural discussions within the NFL's viewership.
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