OpenAI has officially launched its advertising pilot in ChatGPT, with major brands like Target, Adobe, and Ford planning to show ads within the AI chatbot, according to The Verge. Simultaneously, a "QuitGPT" campaign is urging users to cancel their ChatGPT subscriptions, citing concerns about the platform's coding abilities, meandering replies, and political contributions, as reported by MIT Technology Review.
The advertising pilot will see ads appearing within ChatGPT, with placements reportedly costing companies a significant amount, according to The Verge. The brands involved include major retailers like Target and automakers like Ford and Mazda.
The "QuitGPT" campaign, which has gained traction on Reddit, is fueled by user frustration with the chatbot's performance and concerns about its use by government agencies, as detailed by MIT Technology Review. The campaign highlights a substantial contribution by OpenAI president Greg Brockman to President Donald Trump's super PAC MAGA Inc. It also points out that the US Immigration and Customs Enforcement (ICE) uses a résumé screening tool powered by ChatGPT-4.
In related news, United States Customs and Border Protection (CBP) plans to spend $225,000 for a year of access to Clearview AI, a face recognition tool, as reported by Wired. This tool will be used for "tactical targeting and strategic counter-network analysis," extending access to Border Patrol's headquarters intelligence division and the National Targeting Center. Clearview provides access to over 60 billion publicly available images.
Alfred Stephen, a freelance software developer in Singapore, purchased a ChatGPT Plus subscription in September to speed up his work, but grew frustrated with the chatbot's coding abilities and replies, according to MIT Technology Review. He then discovered the QuitGPT campaign.
These developments highlight the evolving landscape of AI technology, with advertising and government applications raising questions about user experience, data privacy, and the ethical implications of these tools.
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