Americans are expected to spend a record-high average of $200 on Valentine's Day this year, according to multiple news sources, driven by inflation affecting traditional gifts like chocolates and flowers. While the romantic holiday encourages declarations of love, experts advise caution when expressing affection in the workplace, suggesting a balance in sharing personal details with colleagues.
The high spending comes despite some decreases in global cocoa costs, with retail prices remaining elevated due to production lags and other factors, forcing businesses to adjust their purchasing strategies, as reported by CBS News. This year, the focus on Valentine's Day contrasts with other news, including the enduring love story of a centenarian couple, as highlighted by Time. The media is also exploring the evolving landscape of modern dating, with celebrities emphasizing the importance of shared values, according to Time.
Experts suggest that while it's normal to send a significant other a heart-shaped balloon to their workplace, constantly gushing about a partner in the office can be cringe-inducing for colleagues, according to Fortune. Niraj Kapur, a LinkedIn trainer, TEDx speaker, and author, breaks down how much workers and managers should share about their personal lives at work, according to Fortune.
Beyond romantic relationships, the role of pets in American society is also evolving. Nearly half of U.S. households have a pet, and most owners see them as family members, according to Fortune. This trend is part of what Mark Cushing calls the "pet revolution," where pets occupy a more privileged place in society, potentially filling in for human relationships, according to Fortune.
In a different vein, the value of handwritten communication is being highlighted for its emotional impact and the time investment it represents, according to Time. Writing a card can make someone feel more relaxed and pleased, and the act of handwriting a card sends a message: "I spent time doing this thing with you in mind," according to Alison McKleroy, an art therapist in San Francisco, as reported by Time.
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