Valentine's Day spending is expected to reach record highs this year, driven by inflation affecting traditional gifts like chocolates and flowers, according to multiple news sources. Simultaneously, the media is highlighting the enduring power of handwritten communication and the emotional impact of long-term relationships, as exemplified by a centenarian couple's story.
Consumers are expected to spend an average of $200 on Valentine's Day, according to CBS News, a reflection of significant inflation across gift categories. While global cocoa costs have decreased, retail prices remain high due to production lags and other factors, forcing businesses to adapt purchasing strategies.
The value of handwritten communication is also being highlighted. Writing a card can make people feel more relaxed and pleased, according to Time. "When you get a homemade card, it's sending a message: I spent time doing this thing with you in mind. It lands differently," said Alison McKleroy, an art therapist in San Francisco, according to Time. The act of handwriting a card, which takes only five minutes, sends a message of care and consideration.
The media is also exploring the contrasting themes of enduring relationships and evolving perspectives on dating. Celebrities like Kristin Cavallari are emphasizing the importance of shared values, particularly regarding family, while others are navigating the complexities of modern dating, including the challenges of efficiency and the value of embracing unexpected experiences, according to Time. The story of a centenarian couple is also capturing attention, showcasing the enduring power of long-term relationships, as reported by Time.
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