Alta, the company inspired by the movie "Clueless" that allows users to create digital closets and virtually try on clothes, is expanding its styling tools by partnering with the brand Public School, according to TechCrunch. The company, founded by Jenny Wang, raised $11 million in a round led by Menlo Ventures last year. The announcement came during New York Fashion Week, where Wang discussed the company's growth.
Alta's technology allows users to plan and style outfits using AI innovations, similar to how Cher styled her outfits in "Clueless," according to TechCrunch. The company's funding round last year included investments from models Jasmine Tookes and Karlie Kloss, Anthropics VC arm Anthology Fund, and Rent the Runway cofounder Jenny Fleiss.
In other tech news, Georgia Tech announced the finalists in its annual Guthman Musical Instrument Competition, according to The Verge. For the past 28 years, the school has invited inventors from around the world to submit new instrument designs, competing for $10,000 in prizes. Early standouts include a henge made of fiddles and a chaotic evil triangle, according to The Verge.
Also, a new gadget called the Pocket Taco is making waves as a way to turn a phone into a Game Boy, according to The Verge. The $35 controller clamps onto the bottom of a phone and can also be used as a standalone wireless gamepad.
In a separate story, The Verge reported on the power of smartphones as tools of resistance, as well as tools of state power. The article cited an eyewitness video analyzed by The New York Times, where a man was tackled by federal agents, and a gun was removed.
Finally, The Verge also reported on the rise of AI companions, with one reporter going on four dates with AI companions at a pop-up dating café. The reporter described the experience as "uncanny."
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