
Asus Halts Smartphones, Bets on AI Robotics
Asus Chairman Jonney Shih announced the company is indefinitely halting its smartphone business, including the Zenfone and ROG Phone lines, due to limited market traction. This strategic shift will allow Asus to concentrate on developing AI-driven products like robots and smart glasses, moving away from a mobile phone market where its support and update policies lagged behind competitors. While not a permanent exit, Asus will adopt a wait-and-see approach, impacting the gaming phone niche where the ROG Phone held a prominent, albeit expensive, position.


















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